The Internet contains billions of web pages (Google reported in November 2004 that it knows of over 8 billion web pages, although this is still a fraction of the total web pages available). Getting your web site or service heard over the mass of other web sites can be a daunting task.

Impact BT offers specialized consulting to get your web site targeted towards your likely customers, and uses a variety of marketing tools to get you noticed.

For some web sites that sell a particular product, targeted adverts using Google Adwords work very well, putting your web site name on the results page when someone searches for a term relating to your products.

Other web sites can be listed in a business association directory such as lawyers and accountants as a type of online directory where people will search for you.

Search Engines are the first place many users will look for products on the web, and getting listed on the first couple of pages of results will ensure your web site gets lots of traffic. Optimizing your web site for high-placement within search engines is a custom service offered by Impact BT.