Last Modified: February 22, 2024.

I. Introduction:

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

Compliance with Our Privacy Policy

We use the information we collect only in compliance with this Privacy Policy. Customers who consent to receive communication or products from Impact Business Technology are obligated through our agreements with them to comply with this Privacy Policy.

II. The Information Impact Business Technology Collects:


When you visit our website

You are free to explore without providing any personal information about yourself. When you visit the website, we will immediately ask you to review and consent to our Cookie Usage, Privacy Policy, as well as our Terms & Conditions. 

Personal Information

We collect personal information from you when you submit forms embedded in our website. You must consent to receive any communication from Impact BT prior to form submission.

“Personal Information” refers to any information that identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your business.

Personal Information includes Navigational Information. Navigational information refers to information about your computer and your visits to the website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.


III. Why Impact Business Technology Collects Data:

 We use the information we collect to initiate service, maintain and improve our services, measure performance, communicate with you, and to protect Impact Business Technology and our customers,

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

IV. How Your Information is Used:

We do not share your personal information with companies, organizations, or individuals outside of Impact Business Technology except in the following case(s):

With your consent

We will only share information outside of Impact Business Technology when we have your consent. For example, when you fill out a form on, we’ll get your permission before submission to share provided information with our CRM processor, HubSpot.

When you attempt to provide information on our website you may be prompted by one or all of the following consent agreements in which you will have to manually accept in order to submit information:

A. Legitimate interest

“Impact BT needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.”

B. Privacy policy

“You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.”

C. Consent to communicate

“Impact BT is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.”

D. Consent to process data

“In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below.”

 (See section V for more details on how your information is shared)

Use of Personal Information

In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to:

  • Send information or Impact BT content to you which we think may be of interest to you by post, email, or other means and send you marketing communications relating to our business
  • Promote use of our services to you and share promotional and information content with you in accordance with your communication preferences
  • Send information to you regarding changes to our Terms & Conditions, Privacy Policy (including the Cookie Policy), or other legal agreements
Use of Navigational Information

Navigational Information may be used alone or in combination with personal information to provide you with personalized information about Impact BT. Navigational information, such as IP address, is used to approximate your location. For example, we may use your approximate location to provide content that has been translated or send emails at certain times using your local time zone. 

You may disable the collection and use of your location data through browser-, operating system- or device-level settings.

Customer Testimonials and Comments

We post customer testimonials and comments on our website and official publications, which may or may not contain Personal Information. We obtain each customer’s consent prior to posting the customer’s name and testimonial.

We Never Sell Personal Information

We will never sell your Personal Information to any third party.

V. How Your Information is Shared:

Service Providers

We will only share information outside of Impact Business Technology when we have your consent.

HubSpot and Google Analytics are service providers we utilize to provide services on our behalf to website visitors, customers, and communication subscribers. These platforms use cookies and the data you provide to help us optimize our business operations. This may include analyzing data or performing statistical analysis on your interactions on our website, providing marketing assistance, or providing customer service or support. These service providers are prohibited from using your Personal Information except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and data protection policies and standards.

VI. Cookies

Impact Business Technology and our partners use cookies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Our service providers serve cookies through our website for analytics and other purposes.  This is described in more detail below.

The specific types of cookies served through our website and the purposes they perform. For a list of the cookies used by HubSpot, see this page. These cookies include:

-Essential website cookies: These cookies are strictly necessary to provide you with services available through our website.

-Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

-Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our website are being used or how effective our marketing campaigns are, or to help us customize our website for you.

-Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking and other websites. These cookies may also be used for advertising purposes too.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

*Because Essential website cookies are strictly necessary to deliver websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.

VII. Securing Your Information:

We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All personal information is protected using appropriate physical, technical and organizational measures.

VIII. Retention/Deletion of Personal Information


How long we keep information we collect about you depends on the type of information, as described in further detail below.  After such time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.

We retain Personal Information that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to comply with our legal obligations, resolve disputes and enforce our agreements).

When we have no ongoing legitimate business need to process your Personal Information, we securely delete the information or anonymize it or, if this is not possible, securely store your Personal Information and isolate it from any further processing until deletion is possible. We will delete this information at an earlier date if you so request.

You have the ability to opt-out of communications at any time. To do so you can click the “Unsubscribe” link that is in the footer of all emails from Impact BT or you can formally request removal with an email to [email protected]

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.